The world of travel is dynamic, so vacation destinations and itineraries can change every year. Find out where tourists plan to vacation in 2025 and what tourism trends are predicted by experts

In 2022, after the relaxation of the quarantine, the trend of "expensive vacations" began to gain popularity. The pandemic made people think about the fact that life should not be put off until later, and when countries gradually lifted their restrictions, most tourists went on dream trips, bought expensive flowers, settled in the best hotels and preferred the most popular resorts. 2 years have passed and the popular vacation destinations have changed again.

The latest travel trends reports from Expedia and Booking.com show that holidaymakers are increasingly ditching flashy trips to the world's most popular destinations in favor of more relaxed trips to lesser-known and less crowded destinations. Euronews says that around 63% of travelers said they were likely to visit an unusual destination on their next trip.

What will be the popular tourist destinations in 2025? We inspire you to plan your vacation in a new article.

The most popular tourist trends in 2025

Expedia Group, based on data from its own reservations, as well as information from Hotels.com and Vrbo, made a selection of the most popular tourist destinations for 2025. We will talk about the forecasts for the next year below.

Merry dancers

One of the main travel trends for 2025 is visiting the natural wonders of the world. Among them is the northern lights. According to an Expedia survey, 61% of travelers dream of seeing this phenomenon at least once. And fortunately, it is quite possible to do it in 2025, for this go to one of the following places - Lapland Region in Finland, Tromsø in Norway, Abisko in Sweden and Thingvellir National Park in Iceland, where in addition to the northern lights, you can discover volcanoes, geysers and hot springs.

It is also worth noting that in 2025, nature will delight with the northern lights not only in the regions that are used to this phenomenon. Due to the fact that the Sun is in a particularly intense phase of solar activity, flares can be seen further south of the Arctic Circle. This cycle is expected to peak in 2025, making the northern lights more visible in countries such as the UK, Germany and Italy.

A wonder of the animal world

Wildlife will also remain a priority for tourists in 2025.

Tourists can see a ballet of cranes during a trip to the island of Hokkaido, in the north of Japan. In February and March, whooping cranes participate in an amazing mating dance at the Tsurui Crane Sanctuary. The special charm of this event is that it often happens against the background of white snow.

The world's largest colony of baby penguins marches nightly from the ocean to their burrows on Phillip Island near Melbourne, Australia. This event attracts travelers from all over the world to see the mysterious performance, visit the observation deck or the local promenade at sunset.

Travelers are also fascinated by the Black Sun starling migration, which takes place in the Danish Wattovo National Park.

Head to Gatlinburg, Tennessee between May and June to see the night sky lit up by synchronized fireflies.

Watch the ocean

Thanks to bioluminescent plankton, which lives in the waters of various seas and oceans, a fantastic phenomenon is formed - shimmering water. This amazing action can be observed on the beach of Vero, Florida, USA, in Thailand (in the caves of Phang Nga Bay near Phuket), as well as in various other places from the World Lagoon in Jamaica to Vaadhu Island in the Maldives.

Connoisseurs of ocean beauty should also visit the Bay of Fundy in Canada, where the highest tides in the world allow you to walk on the ocean floor along the rocks.

Airports will become a destination, not just a stop on a journey

Gone are the days when travelers bought tickets with minimal delays at the airport. In 2025, travelers are changing their vacation plans to embrace a new era of airport entertainment. More than a quarter of people surveyed expressed an interest in visiting a destination via an airport that offers unique experiences or amenities.

So in 2025, look for sleep pods at Gatwick and Frankfurt airports, spas at Heathrow and Helsinki and a Michelin-starred restaurant in Stuttgart.

Travel that increases life expectancy

More than half of American travelers said they would pay for a vacation in 2025 with the sole purpose of extending life and improving their well-being. Deep revitalization is a priority, from body vibration and red light therapy to cryotherapy and stem cell treatments.

The top wellness destinations in Europe for 2025 include Austria and Switzerland with top spas and treatments.

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In which tourist destinations is the interest of travelers increasing?

A trends report published by Booking.com concluded that travelers share a desire to explore less-visited destinations. About 67% of adult travelers said they want to visit less crowded tourist areas.

In a separate report from the company, also published on Wednesday, it lists 10 “trend areas” in which the company sees interest growing year over year:

- Sanya, China

- Trieste, Italy

- João Pessoa, Brazil

- Tromsø, Norway

- Willemstad, Curacao

- Shade, France

- San Pedro de Atacama, Chile

- Naha, Okinawa, Japan

- Villajoyosa, Spain

- Houston, USA

The world is interesting and fantastic, it hides many places that surprise and amaze travelers with different interests. Choose places and destinations that surprise and impress you and go on a dream trip in 2025. Look for entry rules to any country in the world on the Visit World portal.

We will remind you! Suriname is a country in South America that has every chance to become an attractive tourist destination, because it has a fantastic nature and an attractive colorful culture. We have already told what rules for entering the country are relevant in 2024 and what a traveler should see in Suriname.

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Are you planning to travel or move abroad? An important component of a successful trip is a travel insurance policy, because it guarantees the provision of high-quality medical care in any corner of the world and is able to protect you from unnecessary expenses during the trip. You can buy insurance from verified agents on the Visit World portal.

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Products from Visit World for a comfortable trip:

Travel guide for 200 countries;

Legal advice from a local specialist on visa and migration issues;

Travel insurance around the world (please select the country of interest and citizenship to receive services);

Medical insurance all over the world.

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