Which European ski resort is the most affordable? Find out about the prices of European ski resorts for 2025-2026: compare Italy and Scandinavian destinations, find the most affordable ski resorts, family-friendly options and get budget tips for your winter holiday

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Italian ski resorts are traditionally considered to be among the best in Europe in terms of price-quality ratio. Despite the general increase in winter vacation costs, some Italian destinations still remain profitable for European tourists. At the same time, a new trend is emerging on the market - the growing popularity of Scandinavian resorts, which are increasingly competing with the Alps.

We will tell you about the prices of European ski resorts in this article.

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Bardonecchia - one of the most affordable resorts in Europe

The Italian Bardonecchia has maintained its reputation as one of the most profitable ski resorts in Europe for several years in a row. Even with the price hike, the resort offers a balanced range of services at a reasonable price.

On average, a week-long holiday per person (including ski pass, equipment rental, lessons with an instructor, food and drinks) will cost around 700 euros. This is about 10% more than last season, but Bardonecchia still remains more affordable than most popular Alpine resorts.

Scandinavian resorts challenge the Alps

While Italian resorts hold their ground, Scandinavia is rapidly gaining popularity. Resorts in Norway and Finland are increasingly appearing in the rankings of affordable ski holidays.

Geilo in Norway has become one of the most striking examples: it entered the top three most affordable resorts in Europe, offering competitive prices and a high level of service. A similar situation is observed in Finland, where resorts attract tourists with stable prices and a focus on family holidays.

How are ski holiday prices changing in Europe?

The general market trend is clear: ski resort prices are rising, but unevenly. While some destinations are rapidly increasing in price, others are trying to maintain affordability.

- Bardonecchia (Italy), Borovets (Bulgaria) and Geilo (Norway) remain among the most affordable options.

- Bansko (Bulgaria) has experienced a significant price increase - the cost of a similar package has increased to approximately 820 euros per person.

- The most expensive destination remains Wengen (Switzerland), where a week-long ski holiday can cost over 1,600 euros per person.

The gap between budget and premium resorts is becoming increasingly noticeable, which gives tourists a wider choice depending on their budget.

Which resort to choose for a family ski holiday?

For families with children, Italy remains one of the most affordable destinations. The Passo Tonale resort is considered one of the best value for money resorts in Europe for a family holiday.

A family of four (two adults and two children) will spend an average of around €2,100 on resort services here. An important advantage is free ski passes for children under 9, which significantly reduces overall costs.

At the same time, Scandinavian resorts - Põhja (Finland), Geilo and Beitostolen (Norway) - are actively establishing themselves in the family tourism segment, offering packages that are often cheaper than French or Swiss alternatives.

Ski schools - a major factor in the growth of walls

One of the key reasons for the increase in the overall cost of a holiday is the increase in the cost of ski school lessons. In some resorts, tuition prices have increased by more than 60%, which is especially noticeable for families with children.

Against this backdrop, Soldeu (Andorra) stands out favorably – one of the few resorts where overall prices have actually decreased this season, making it an attractive alternative for those looking to save money without sacrificing quality.

Where is it profitable to ski in Europe?

The ski tourism market in Europe is gradually changing. Although classic Alpine resorts remain popular, more and more tourists are choosing less popular but more affordable destinations.

- For adult skiers, the best options in terms of price are Bardonecchia, Borovets and Geilo.

- For families, Passo Tonale, Bardonecchia, as well as Finnish and Norwegian resorts.

Scandinavia is becoming a full-fledged alternative to the Alps in the segment of budget and family ski holidays.

Given the rise in prices, the choice of a resort increasingly depends not on prestige, but on real value for money - and this is where new European destinations gain their advantage.

Planning a winter vacation in the Alps or Scandinavia? The electronic vignette allows you to legally use toll roads without fines and delays on the road - both in your own and rented car.

Apply for an e-vignette in advance and go on a ski vacation without unnecessary worries.

Reminder! Active recreation among snowy slopes, picturesque landscapes and bright entertainment after skiing is a real winter fairy tale for many tourists. The 2025/2026 ski season has already started, so now is the best time to plan a winter vacation. We have already told you which ski resorts in the world have been recognized as the best for vacation this winter.

Photo - Freepik