The most popular tourist destinations in 2025

Global tour operators are already giving their forecasts for 2025 and talking about priority travel destinations. Find out where most tourists will go according to Tui and Kuoni, as well as flights to which unusual and interesting cities air carriers are offering this year
Travel agencies and airlines are presenting new travel destinations for spring and summer 2025. Read more about the leaders according to tour operators Tui and Kuoni in this article.
Travel trends for 2025 according to tour operator Tui
- Classic beach vacation
Beach vacation will remain the leader among travel bookings in 2025. Representatives of tour operator Tui say that Egypt and Turkey are among the favorites this spring. The main advantage of these resorts is quite high temperatures and a short flight from most European cities.
According to forecasts, summer is a period of European classics for travel, the following resorts can be included in the top:
1. Greece with the popular island of Crete.
2. Spain with Mallorca.
3. Turkey with Antalya.
- Exotic and nature
In addition to classic beach holidays, exotic destinations will also be popular in 2024, including Cape Verde and Zanzibar. The latter is famous for its unique combination of dream beaches and safari adventures, which are increasingly attracting travelers.
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Key travel trends for 2025 from tour operator Kuoni
The best destinations for 2025 according to the Kuoni operator include: Finnish Lapland, Maldives, Mallorca, Phuket, Crete, Hurghada, Southern Turkey, Thailand, Iceland and Mauritius.
The tour operator also notes that classic beach holiday destinations, such as the Balearic Islands or Greece, are traditionally booked very short notice.
New and popular tourist destinations according to air carriers
It is important to note that travel agency offers are based on existing air connections. In particular, the destinations that are gaining popularity are:
- Niš (Serbia) - a promising destination in the Balkans.
- Heringsdorf (Germany) - ideal for those looking for a vacation on the Baltic Sea.
- Montpellier (France) - a place that combines a city break and a trip to the Mediterranean Sea.
- Dubrovnik (Croatia) - a popular destination for tourists from all over the world.
- Bristol (England) - a charming city with a cultural flavor.
- Calvi (Corsica) - the best tourist destination for nature and beach lovers.
- Tbilisi (Georgia) - an exciting combination of old and new.
- Terceira (Azores) - a dream destination for nature lovers and adventurers.
- Zadar (Croatia) – the perfect combination of beach vacation and cultural discoveries.
- Kittila (Finland), known to most tourists as a winter destination, but is also becoming popular in summer.
With new destinations and additional flights, airlines are responding to the growing demand for various tourism trends in Europe and beyond.
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Let us remind you! A marathon is more than just a race – it is a journey of self-discovery, as well as a good chance to get acquainted with the customs and culture of the host country. Whether you’re planning to run a marathon in 2025, supporting a loved one, or just looking for a great sporting event to travel to, we’ve already covered which European marathons are worth going to in 2025.
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