In March 2026, Lviv will host Pro HoReCa EXPO & Summit – a professional event for hotel and restaurant owners and managers with a focus on practical solutions and industry development. Find out what makes this event special and who will be interested in attending it

On March 25-26, 2026, Lviv will host Pro HoReCa EXPO & Summit, a large-scale professional event for representatives of the hotel and restaurant business. The event will bring together owners and managers of establishments, management teams and hospitality industry experts who are looking for practical solutions for working in conditions of constant challenges.

The Visit Ukraine platform joins the event as an information partner. We will tell you about the features of Pro HoReCa EXPO & Summit and who will be interested in visiting it in this article.

What is interesting about Pro HoReCa EXPO & Summit?

The focus of Pro HoReCa EXPO & Summit is the reality in which the Ukrainian HoReCa business operates today: war, personnel shortage, market instability, rising costs and the need to adapt quickly. The organizers emphasize that the event is not about abstract motivation or “inspirational” speeches, but about honest professional conversation and solutions that can be implemented immediately.

Pro HoReCa EXPO & Summit format – a combination of an exhibition and a summit

The Pro HoReCa EXPO & Summit format combines two key components – an exhibition part and a summit.

Within the framework of Pro HoReCa EXPO, participants will be able to get acquainted with modern solutions for hotels and restaurants: equipment, technologies, products, automation services, design solutions and tools that affect the daily operational work of establishments.

At the same time, Pro HoReCa Summit will focus on discussing strategic and applied issues of business development. These include managing teams in conditions of staff shortage, maintaining service quality, working with margins, optimizing operational processes, issues of cuisine, marketing and long-term sustainability of establishments. The format involves open discussions, analysis of complex management decisions and analysis of real cases.

Maximum practice and live communication

The event program will be formed around practice. Master classes and workshops are planned with an analysis of specific situations, cases of Ukrainian and international market players, as well as Speed ​​Dating “How are you?” - a format of short informal conversations between participants who face similar challenges in business.

A closed strategic session for owners and managers of hotel and restaurant projects will be held separately, as well as live networking without formalities and superficial acquaintances - with a focus on useful contacts and exchange of experience.

Who will Pro HoReCa EXPO & Summit be useful for?

Pro HoReCa EXPO & Summit is aimed at a professional audience that is directly responsible for the results of business operations. These are owners and managers of hotels and restaurants, operating directors, F&B, HR and marketing specialists, brand chefs, management teams, developers and investors.

The organizers note: the event is created for those who are not looking for general advice, but for specific tools and solutions for daily work in difficult conditions.

Where and when will Pro HoReCa EXPO & Summit be held?

The event will be held on March 25–26, 2026 at Arena Lviv. Representatives of the hotel and restaurant business from different regions of Ukraine, as well as international speakers and experts in the hospitality industry, are expected to participate.

Visit Ukraine supports initiatives that contribute to the development of tourism, the HoReCa sector and the economic sustainability of Ukraine, and invites the professional community to join the dialogue and exchange of practical experience.

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