In 2026, travelers are choosing authentic cities, nature and sustainable tourism. Find out which European destinations are worth visiting for an authentic travel experience

After years of focusing on Greece, Spain and France, travelers are increasingly looking for less obvious but deeper destinations. Authenticity, sustainable tourism, cultural immersion and closeness to nature are the main trends in 2026.

According to European travel experts, these are the destinations that will be the most interesting for those who want to not just “see” but truly experience Europe.

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For lovers of culture, food and architecture

Brussels, Belgium

In 2026, Brussels will finally establish its status as an independent cultural destination. At the end of the year, the new Pompidou Museum "Canal Center" will open here, which will become a symbol of the city's cultural reboot.

Travelers can expect:

- Bright Brussels, Art Brussels and Brussels Jazz festivals;

- Iconic locations - Grand Place, Atomium, Bozar;

- Gastronomic classics: Belgian waffles, French fries, local bakeries and bistros.

Brussels is ideal for those who want to combine art, architecture and a leisurely urban atmosphere.

Seville, Spain

Seville in 2026 is flamenco, Moorish architecture and modern Andalusian cuisine. The city attracts with its vibrant events, including the Feria de Abril and Holy Week, as well as a new generation of tapas bars and cocktail bars.

Must-sees include:

- Seville Cathedral and Plaza de España;

- The historic quarters of Santa Cruz and Triana;

- Local flavors: patatas bravas, croquettes and the unique bitter orange marmalade.

Prague, Czech Republic

Prague remains one of the most romantic cities in Europe, but in 2026 it opens up in a new way - through culture, sports and gastronomy. The city will host the Prague Marathon and the legendary Prague Spring festival.

In addition to the classic locations - Prague Castle, Charles Bridge and the Old Town - it is worth paying attention to the modern areas and local restaurants, which serve goulash, dumplings and modern Czech interpretations of traditional dishes.

For sun, sea and leisurely relaxation

Albanian Riviera

In 2026, Albania is cementing its status as one of the most promising beach destinations in Europe. Ksamil, Dhermi, Jale and little-known bays offer clean sea without mass tourism.

Additional benefits:

- UNESCO sites - Butrint and Gjirokastra;

- Boat trips, including by ferry to Corfu;

- Fresh fish, octopus, birek and homemade rakia.

Malta

Malta combines beach holidays with a thousand-year history. In 2026, the island is particularly attractive to those looking for a balance between culture and the sea.

Among the main locations:

- Valletta and Mdina;

- Gozo Island with the Citadel;

- Natural pools and the coast of Marsaxlokk.

The local cuisine – pastizzi and fennec – will be a pleasant gastronomic discovery.

For nature, adventure and true immersion

Cappadocia, Turkey

Cappadocia in 2026 is not only about hot air ballooning, but also hiking trails, underground cities and Michelin-starred gastronomy. The hot air balloon festival and unique cave hotels make the region one of the most impressive in Europe and on the border of Asia.

Lapland, Finland

2026 is one of the last chances to see the peak of the northern lights due to maximum solar activity. Lapland attracts not only with the aurora, but also with winter activities: husky sledding, snowmobiling, glass igloos and national parks.

Carpathians

The Carpathians remain one of the wildest regions in Europe. In 2026, the emphasis is on ecotourism, wildlife and local traditions. The Romanian and Slovak Carpathians offer hiking trails, animal watching, thermal baths and cultural events – including Trenčín’s status as the European Capital of Culture 2026.

Travel in 2026 is about conscious choices, authentic locations and deep experiences. Europe offers much more than classic routes, and now is the perfect time to discover it from a new side.

Choosing a new European destination in 2026 and want to be 100% ready for the trip?

The travel guide from Visit World will help you understand visa rules, duration of stay, necessary documents and life hacks for a comfortable trip in Europe.

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Reminder! Tired of the winter cold and dreaming of a sunny trip in February? Find out where to go in Europe in February 2026 to stay warm and cheap: budget destinations, cities with carnivals, mild climates and the best places to watch the northern lights.

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